Tomorrows Retail Flooring


Ray Freeland of BFF Fielding, Nathan Vincent and Chris Vincent of v4, and builder Mark Wright.

A new £3 million design centre in Woking, which will offer architects, builders, specifiers and customers the opportunity to see v4 Woodflooring products in individual room settings, is set to become a reality.

Chris Vincent, Owner of v4 Woodflooring, has been granted planning permission to build a 6,000 sq ft showroom and office extension to the existing v4 warehouse at Greenbays Park.
Work will shortly begin on the ‘v4 World’ design centre, which will enable the company to showcase its luxury flooring products and wall panels in an aesthetically-pleasing environment.

The state-of-the-art design centre will be equipped with the latest technology, including virtual reality goggles to allow customers to visualise the flooring in place. Customers will also benefit from a café, and the centre will host training days for installers and educational events for schools to discuss how best to protect the environment and sustainability in business.

V4 supplies retailers with quality and responsibly-sourced hardwood flooring, with a unique collection of 50 hardwood floors. It also offers Panneau wooden cladding, which is made from recycled timber ranging from old industrial and farm buildings to reused wine casks.

In addition, the company supplies the innovative and versatile Concreate wall and floor eco-friendly, pre-cast concrete panels, which are lightweight, easy to install and work in almost any interior space without any of the difficulties of traditional concrete flooring.

Chris Vincent, Managing Director of v4 Woodflooring, said: “This is a major multi-million pound investment for the company and one which we are very excited about.

“The new design centre will assist customers to see the full ranges, locate retailers and talk to our knowledgeable team about the best products for their bespoke project.

“We expect great interest from architects and specifiers of larger schemes, or those working with high-end brands.”

The builder appointed is Mark Wright and the architect on the project is Woking-based Ray Freeland of BFF Fielding.

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