Tomorrows Retail Flooring


UK wood floor specialist V4 Woodflooring is gearing up for an exciting 2018 with a host of product and marketing advances that will change the way the company interacts with its customers.

A refreshed brand, new website, improved retailer displays and the opening of V4 World, alongside the introduction of new wood floor collections, are set to ensure the company continues to be at the forefront in delivering high quality wood floor and wall products for discerning homeowners and professionals.

A revamped brand identity is driven by the core value to Bring Nature Inside. The company will continue to pride itself on offering real wood collections produced from the highest quality woods, sustainably sourced and finished using natural colouring techniques and surface finishes.

With the ever increasing range of styles, and listening to retailer feedback, it is about to roll out new display stands for key retailers, offering larger sample sizes for customers to view when visiting V4 retailers.

Chris Vincent, Managing Director of V4 Woodflooring, explained: “Listening to retailer feedback, there was a definite demand to introduce improved display material for their stores, which would enable them to show customers larger samples of our wood floor collections in a more impactful way. We have designed our new stands to showcase all of our ranges with easily accessible larger sample sizes, combined with a more engaging brand and information output.”

V4 also focuses on driving awareness of its products through its website, allowing customers to see the products available then locate their nearest retailer to visit and discuss specific requirements.

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