Tomorrows Retail Flooring


This March, the wool flooring industry gathered for the second Campaign for Wool International Carpet and Rug Awards. 

The prestigious event was held at Stamford Bridge (home of Chelsea FC) on 15th March, where many attendees were also exhibitors at Wool Floor Show London.

The Campaign for Wool Patron, HRH The Prince of Wales, established the Awards in 2016 to highlight the diversity and breadth of quality in design, production, innovation and marketing across the carpet and rug sector.  Over 65% of wool from the UK and a significant proportion of New Zealand wool is used in flooring.

British brands manufacturing within the country showed the internationally-recognised excellence of the carpet industry based in the UK, with over 200 entries for 15 categories.
The winner of the ‘British Wool Award’, which seeks a planet-friendly carpet, was Wools of Cumbria Carpets with Silverstripe - a modern cream and grey carpet created using 100% un-dyed British Wool from the Rough Fell, Herdwick and Swaledale sheep breeds and manufactured entirely in the North of England.

Bridgette Kelly, Interior Textiles Director of the Campaign for Wool, said: “This range showed the immense capacity of British sheep breeds to produce a stylish, quality carpet without addition of any other fibres or dye.  It is a trailblazer for how carpet can be produced from locally grown wools in the UK.”

Axminster Carpets, based in Devon, was the winner in the ‘Residential Woven Award’ and Cavalier Carpets, of Lancashire, won the ‘Residential Tufted Award’. The ‘Residential Flatweave Award’ was won by Roger Oates Design of Herefordshire.

Alternative Flooring, of Hampshire, won the ‘Wool Innovation in Carpet Award’ for its Barefoot Ashtanga Silk range.

Christopher and Suzanne Sharp, of The Rug Company, won the Design sector Award for reinvigorating the design rug world through traditional production married with designer partnerships and in particular for their focus on ethical and environmental wool production in Nepal.

“The judging panel were very impressed by the high standard of the entries this year, it was a real showcase of high standards on all fronts and particularly pleasing to see the engagement - our industry can be very proud of itself,” continued Bridgette.

You can find a full list of winners online.

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