Tomorrows Retail Flooring


Building Adhesives Ltd, the tiling specialist with a heritage stretching across more than 50 years, has proudly announced the launch of its new brand, MUDD.

The new brand consists of a range of hard-working products to see you right through the installation, from prepping and waterproofing, to fixing, grouting and sealing.

The MUDD name itself has a knowing nod to the industry’s heritage of fixing techniques, but this brand is firmly developed for the current market.

The basic materials used in the tiling industry in the last century have traditionally been Portland cement and sand. They are used to make the mortar to form the mud beds for tiled flooring and walls. Portland cement was also the adhesive used to hold the tiles in place.

“Mud-set” or “Mud-bed” are terms used for a three-quarter inch Portland cement and mason sand subsurface for ceramic, porcelain and residential tile flooring. It is usually used to attach tile or stone residential tile flooring to surfaces such as cement or concrete.

MUDD’s product range includes cement-based adhesives, ready-mixed adhesives, grouts, preparation products, including waterproofing and levellers, and sealants which are all simple to select and simple to use.

MUDD is available now from retailers across the country and comes with a 10-year guarantee on each product, giving fixers and retailers peace of mind that the products will do the job properly with no kick-backs.

Alex Underwood, Head of Marketing at Building Adhesives Ltd, said: “MUDD is something completely different. A new name, a new range of products, a brand that zigs while others zag.

“Visit to find out about our product range, and either request to be an exclusive retailer in your area, or fixers can register for the MUDD newsletter.”



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