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Flair Rugs' Gareth Davies with Award.

This year’s January Furniture Show, at Birmingham’s NEC, proved a big hit for Derbyshire-based rug specialist Flair Rugs who scooped an esteemed Furniture Award.

Taking first place in the ‘Décor’ category was the New Jersey Print collection, an award that proves Flair’s desire to produce trend-leading design is wholly worthwhile. This committed approach has taken the brand to an exciting new level, with New Jersey Print the epitome of Flair’s output across the last 12 months.

It was the collection’s vivid Birds design that took the headlines, with the judging panel deeming them “well priced, on-trend and promising mainstream appeal”. The judges comprised a host of respected names from the worlds of furniture retail and design, so this was no mean feat. They also described New Jersey Print as “offering fashion at an affordable price”, and appealing to many with its “highly sellable” nature.

Gareth Davies, Sales & Marketing Director, commented: “It’s been a fantastic January Furniture Show for Flair Rugs, and once again the exhibition has proved the perfect place to commence our 2017 activities.

“This has obviously been capped by the award for New Jersey Print, especially when you consider the strong competition we were up against in the ‘Décor’ category. Our in-house design team deserve all the credit coming their way, and this award demonstrates the part they play in keeping us at the tip of the trend curve.”

Alongside New Jersey Print were a series of collection additions and updates, none more stark than the improvements made to Simplicity, a stable offering value-driven rug choice that brings quality design to a greater range of budgets. New collections include the silky shaggy polyester of Sparkle, and the trending grey flatweaves found in the hardwearing polypropylene Verona. Also receiving a facelift was the impactful Brights collection, with five new looks introduced in stand-out primary colour.

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