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ALTERNATIVE FLOORING LAUNCHES ONLINE VISUALISER TOOL

Alternative Flooring has launched a new online visualiser, allowing homeowners to see its products in their own interior space. 

In just four simple steps, the Show Me My Room tool enables customers to see how a small sample or a lifestyle image in the brochure can transform into their own dream room. 

Kirsty Barton, Digital Marketing Manager at Alternative Flooring, said: “We are starting to see augmented reality being used in all industry, but especially interiors, to help consumers get a feel for what paints, fabrics, furniture and now carpets will look like in their homes.

“It can be difficult to imagine what the bolder striped and patterned carpets will look like in a larger scale from the samples. This is why we decided that we wanted to explore a way of using current technology and adapting it to create a branded visualisation tool that would be accessible to everyone and, most importantly, very easy to use.”

www.alternativeflooring.com

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