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WOOD FLOORING SUPPLIER INVESTS IN CLICKS OVER BRICKS

Wooden doors, flooring and staircase supplier A Wood Idea has recently launched a brand new website, as part of its business development plan.

Wooden doors, flooring and staircase supplier A Wood Idea has recently launched a brand new website, as part of its business development plan.

The team, based in the North East, decided to invest in the website last year as an alternative to expanding into an additional warehouse.

Explaining the reasoning behind this decision, Managing Director Iain Smith said: "We have a relatively small operation, successfully providing high quality joinery products locally to both trade and public.

“Considering future expansion, we looked at opening another warehouse in the North East with all associated costs involved. The present uncertain economic climate made this something which required careful scrutiny.

“On reflection, we felt if an alternative could be found utilising our present resources this would be a less risky strategy.”

The company invested in a new website, with online ordering functionality, blog and social media platforms. With nearly a year online, the future is looking bright for A Wood Idea, which has reported significant growth in sales, both online and off.

Iain continued: “Digital has allowed us to expand nationally in a short period which we feel could not have been achieved with the same budget using other marketing methods. We have also noticed an increase in sales through our showroom, which we can only attribute to awareness accomplished through our digital marketing. Although digital is relatively new to us we are confident it represents the future for our business and we are excited to see what this brings.”

https://www.awoodidea.co.uk/

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