Tomorrows Retail Flooring
CURRENT ISSUE
MEDIA PACK

DEMAND FOR CHILDREN’S FLOORING BOOSTS MARKET IN 2018

The new 2018 floorcoverings market report from MTW Research suggests the children’s carpet market continues to underpin optimism for the floorcoverings market, whilst wood and laminate sales continue to grow share of the UK flooring market.

The new 2018 floorcoverings market report from MTW Research suggests the children’s carpet market continues to underpin optimism for the floorcoverings market, whilst wood and laminate sales continue to grow share of the UK flooring market.

 
Based on flooring sales of more than £4 billion, the report identifies several growth trends such as the ‘mini-baby-boom’ in 2012 underpinning healthy growth for the children’s floorcoverings market in 2018. 

The report forecasts growth of 17% for children’s floorcoverings and identifies some of the key trends and fashions in the sector.
 
The 230-page report reviews the likely impact of Brexit and, 10 years on, the impact of the recession on the UK floorcovering market.  The economic crisis of 2008/9 resulted in suppliers of carpets, tiles, wood, and laminate flooring losing some £1 billion in potential revenue in the last 10 years, according to the report. Counting the cost of Brexit, MTW suggest that sales growth of 1-2% per annum could be lost by the floorcoverings market in the next few years as a result of the UK leaving the EU.

Housebuilding and house-moving remains strong in the UK, sustaining the domestic carpets market as well as the wood flooring market.  Sales of higher value laminate are also performing well in relation to the overall floorcoverings market whilst tile flooring sales continue to grow faster than inflation.  New flooring applications in new build homes also represent a healthy market in 2018 stimulated by almost 190,000 new homes each year, according to MTW.

The floorcoverings market encompasses greater sophistication than ever according to MTW, with enhanced marketing and segmentation tactics offering flooring manufacturers reasonably healthy growth opportunities in 2018.  For example, sumptuous darker carpets in dens are growing in popularity in executive homes, whilst demand for easy clean, bright carpets in smaller children’s bedrooms continues to grow.  New-build homes with downstairs children’s playrooms are also boosting sales in the light coloured, durable laminate floor market.

Sales in the domestic and commercial floorcoverings market are set to return to pre-recession levels by 2021 according to MTW.  Whilst flooring manufacturers and retailers experience complex challenges in 2018, such as pricing pressure and share changes across distribution channels, overall growth prospects remain positive.

MTW’s report is available from their website www.marketresearchreports.co.uk or by calling 08456 524324 from £595+vat. 

Twitter feed

Visit our other websites