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CARPETRIGHT IS A TOP DIGITAL PERFORMER, REVEALS NEW REPORT

A digital insight report, produced by Chester-based digital marketing specialists Inside Online, has ranked 38 of the leading websites within the flooring market according to their online performance.

Carpetright is finding success online despite the firm’s financial struggles, a new report has revealed.

A digital insight report, produced by Chester-based digital marketing specialists Inside Online, has ranked 38 of the leading websites within the flooring market according to their online performance.

The study features various measurements with a crucial feature being visibility – how brands utilise search engine optimisation (SEO) to grow their website – and when partnered with domain authority – the value of sites within a search engine – indicates online performance.

Despite a 4% decrease in their visibility over the past year, Carpetright remains top of the market for visibility, ahead of Luxury Flooring & Furnishing, which itself saw a 96% increase.

UK Flooring Direct recorded a considerable increase of 200% to jump into 5th position, while Quick-Step’s visibility grew by 86% to move into 8th spot as only two of the top 10 saw a drop in their visibility year-on-year.

Burts, Harvey Maria and Wood & Beyond all saw a decrease on their previous year to fall out of the top 10 while Flooring Supplies stayed in despite a 13% reduction.

Carpetright tops the social charts with by far the highest number of brand searches per month but came second in owned social scores – through an earned or paid social audience.

With a social presence more important than ever for retailers, the scoring considers followers and engaged conversations across major platforms.

Carpetright is the top performer with 165,000 monthly brand searches thanks to their promotional and inspirational posts, as well as a behind-the-scenes look at photo shoots.
Fired Earth comes second as Walls & Floors is third for monthly searches, with both in the top five for owned social – lead by Quick-Step, which utilises their sponsorship of the WorldTour peloton cycling team.

While it is beneficial to have a high number of brand searches per month, it is essential to seek a balance with owned scores. However, some brands have a significantly lower owned social rating.

Al-Murad has a high brand search of 12,100 but an owned social score of 16. UK Flooring Direct and Flooring Superstore also followed this trend.

Links have always been an important ranking factor and can make all the difference to how far up a brand appears on Google. Consistently gaining new high-quality links can be great for business; however, high-link volumes without quality could spell trouble ahead.
Carpetright leads the way, gaining the highest number of good-quality links, thanks in part to its buying guides, advice centre and inspiration section, with most links coming from product images and blog posts.

There are several sites with ‘high-quality, low-volume’ links; these include Colour Flooring, ID Surfaces, Quick-Step, Ted Todd, Wood Floor Warehouse.

Conversely, there are also sites with ‘low-quality, high-volume’ links, such as Flooring Supplies, Harvey Maria, Discount Floor Depot, Crown Tiles and Direct Tile Warehouse.
To access the full report, visit Inside Online here.

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