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This October, The Campaign for Wool will mark its seventh successful year with its annual ‘Wool Week’.

This October, The Campaign for Wool will mark its seventh successful year with its annual ‘Wool Week’.

Taking place from the 10th – 16th, Wool Week will celebrate everything woolly with a week of activities in London.

Retailers across the UK, from leading fashion, interior and craft brands, will unite to highlight and educate consumers on the natural benefits of wool. The seven woolly-filled days will give the public the opportunity to participate in an exciting line-up of activities taking place across the country.

This year’s Wool Week highlights include:

Wool BnB: Living With Wool

To mark the celebrations, The Campaign for Wool will be opening the first ever ‘Wool BnB’, where everything from interiors to fashion will be made of Wool.

The BnB, located in London, will be welcoming guests to a cosy sitting room and snug entirely decorated with wool products. Bedrooms will be fully equipped with luxury wool filled mattresses, pillows, duvets, cosy blankets and nightwear, bringing to the forefront the benefits of wool in aiding agood night’s sleep. The Campaign for Wool brand partners will kit out the whole house including a wool-kin wardrobe showcasing iconic wool pieces from prestigious brands across luxury, fashion, interiors and craft.

On The High Street

For the seventh year, high street retailers and brands will unite to celebrate Wool Week and 'all things wool', supporting The Campaign through Autumn collections, stores and online.

Key activities willtake place to promote wool as a natural, renewable and biodegradable fibre at John Smedley and Bicester Village, Jack Wills, Bella Freud, Johnstons of Elgin, Walker Slater, Jigsaw, Genevieve Sweeney, Marks and Spencer, Smalls and others.

Design Centre, Chelsea Harbour: ‘Baaatique’ Hotel

Design Centre, Chelsea Harbour, Europe’s leading design destination, will partner with The Campaign for Wool. Showcasing wool from some of the most prestigious names in the interior design industry, the ‘Baaatique’ Hotel installation will be specially commissioned for the event.

Part of a wider trend in hospitality design to create more multi-functional spaces, it is a witty take on work, rest and play.

Redefining luxury in hotel interiors, visitors can delight in the beauty, quality and comfort of wool fabrics and carpets in the Meet Me in the Baaa Bar and the Not Counting Sheep bedroom.


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