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NEW BEAULIEU FLOORING SOLUTIONS VP PRESENTS EXCITING FUTURE

The new Beaulieu Flooring Solutions Vice President, James Neuling, is building on expertise and organic growth with more investments and acquisitions to support the global flooring industry.

The new Beaulieu Flooring Solutions Vice President, James Neuling, is building on expertise and organic growth with more investments and acquisitions to support the global flooring industry.

Beaulieu Flooring Solutions, a division of the Beaulieu International Group (B.I.G.), is a global operation of 3,300 employees that develops and manufactures an extensive range of flooring solutions from its 17 factory locations. With the June 2018 acquisitions of Beaulieu Australia and Beaulieu Canada, the division achieved a combined turnover of €1 billion in 2017.

The company’s products include cushion vinyl, vinyl planks and tiles, parquet, laminate, carpet, and much more. Brands include BerryAlloc, Beauflor and Juteks. The Peerless and Peerless Contract Brand have been added to the brand portfolio with the recent acquisition.

After ten months at the helm, James Neuling is introducing a more performance-driven approach to transform the division well beyond €1 billion in the next few years. To achieve this, the senior executive will draw on his significant commercial experience in upgrading the performance of major companies.

Following Beaulieu Flooring Solutions’ $100 million investment in production facilities in North America in 2016, James is looking towards further investment for that region with needle felt as the next big target.

To support the worldwide trend towards more solid flooring, it recently revamped its direct pressure laminate (DPL) BerryAlloc range to bring realistic and exclusive new styles to the market.

James is also excited by the opportunities that digital printing presents for the division’s different solid flooring product lines. Two years ago, Beaulieu Flooring Solutions invested in digital printing capabilities, forming partnerships with leading players in the field. These digitally-printed products are invaluable in enabling efficient testing of product concepts and market interest, providing customers with endless design possibilities that cannot be achieved with traditional techniques.

Recent investments in its soft flooring capabilities emphasise ongoing new developments for these segments too. These include new technology for Carus XL contract carpet, state-of-the-art technology/machinery for needle felt carpet, and full extrusion lines for the artificial grass business.

Beaulieu Flooring Solutions is also committed to supporting sustainability across the industry and is already acting upon opportunities to increase recyclability of flooring.

James Neuling, Vice President Beaulieu Flooring Solutions, commented: “This is an inspiring time for Beaulieu Flooring Solutions and our customers. People buy flooring for a room, not a house. And we see it as our goal to refresh product trends and styles to help consumers pursue their individual tastes.”

https://bintg.com/en/our-solutions/flooring-solutions

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