Tomorrows Retail Flooring
CURRENT ISSUE
MEDIA PACK

BEAULIEU FLOORING SOLUTIONS ANNOUNCES BIG PLANS FOR DIAMOND ANNIVERSARY

Beaulieu Flooring Solutions has announced an exciting year of customer- and employee-focused celebrations ahead to mark 60 years since the founding of the Beaulieu Company.

Beaulieu Flooring Solutions has announced an exciting year of customer- and employee-focused celebrations ahead to mark 60 years since the founding of the Beaulieu Company.

To kick off festivities, Beaulieu Flooring Solutions will exhibit at tradeshows spread across Europe, USA and Asia during the first quarter of 2019. Starting in January at BAU 2019 in Germany, the marketing and technical experts will go straight on to Las Vegas for Surfaces, followed by Domotex USA and Domotex Asia in February/March respectively. Sales teams will be on the ground at additional industry events throughout the year for face-to-face meetings with customers, including Domotex 2019.

Further plans include new product introductions to support the flooring industry in embracing segment and consumer trends. There will also be a big emphasis on enhancing personal contact with customers.

James Neuling, Vice President, Beaulieu Flooring Solutions, explained: “Building strong relationships has always been at the heart of B.I.G. and our division, and to reflect this we’ve deliberately chosen events and activities that are more intimate for the diamond anniversary year.

“We’ve set a goal of achieving at least 60 extraordinary moments to get closer to customers. This includes tradeshows, personalised events, roadshows, hosting product workshops, supporting dealer events, and plenty of social media interaction. We’re looking forward to being true to the name of our founding company and making a BIG impression.”
Customers of Beaulieu Flooring Solutions will receive updates on the diamond anniversary activities rolling out in their region from their sales contacts.

The Beaulieu Company was created in 1959 in Belgium as a fabrics production business. It formed the basis of the globally-known Beaulieu International Group (B.I.G.). Beaulieu Flooring Solutions is a worldwide leader in wall-to-wall floorcoverings and one of B.I.G.’s three business units.

https://bintg.com/en/our-solutions/flooring-solutions

Twitter feed

Visit our other websites